At its heart, the most basic job of a professional sporting event is to make money. You’ve got to get people there, get them enjoying themselves and get them to come back and do it all again, preferably with their friends. Some leagues may be in the lucky position of having their funding completely independent of their ability to draw and keep a crowd. Most places, though, most places need a crowd and need their fans.
People have to enjoy themselves enough to want to come back and they have to want to bring their friends as well. The thing that is bothering me is where cheerleaders fit into this. And while I acknowledge that cheerleading is a pretty cool and athletic thing to do in its own right, that’s often not what we see on field and not the point of what we see on the field.